A trade show brings together many meetings in a short period of time. A digital business card It lets you share your contact information, website, and links from a page accessible on a smartphone. Prepared in advance, it makes it easy to share during the event and follow up once you’re back in the office.
Before the trade show: Create a clear page
Start by reviewing the information you want to share: name, business, phone number, email, website, and professional social media profiles. Add a brief introduction along with links relevant to the conversation, such as a catalog, portfolio, contact form, or appointment scheduling page.
If several members of your team are attending the trade show, create a profile for each person and ensure a consistent company presentation. Each team member can then share their own contact information from their own profile page.
You can also try letting people download your contact information in vCard format. This option gives your contact the choice to save your information directly to their phone, without having to type it out character by character.
During the event: Making it Easy to Connect
Keep your QR code visible at your booth, on an easel, in a presentation, or on a printed card. When exchanging information, simply explain what it opens: Scan to view my contact information and details about our business. Your contact can view the page using their phone’s browser.
A QR code does not automatically save the contact information of the person who scans it. If you’d like to continue the conversation, suggest that they save your contact information or ask them what’s the best way to reach them. Record the context of the interaction in your usual follow-up tool, with their consent when you collect their contact information.
For an appointment scheduled on-site, add a link to your calendar or booking form. For a demo, direct the visitor to a video or a presentation page. Keep the number of links to a minimum so that the key call to action stands out immediately.
After the trade show: picking up the conversation
Follow up while the conversation is still fresh in your mind. Send a personalized message, recap the topic discussed, and share a useful link from your page. If the discussion needs to continue in a meeting, your booking link is already accessible right next to your contact information.
The page remains editable after the event. You can update your information or links without having to reprint every piece of material, as long as your QR code links to your Wisikard profile. Be sure to check the links after each update.
Checklist Before You Go
- Check your name, job title, phone number, and email address.
- Test the QR code and the vCard download link.
- Open links to your website, portfolio, and appointment scheduling on your mobile device.
- Prepare a version of the QR code to display at your booth and a copy on your phone.
- Decide how you’ll take notes on your interactions and follow up after the trade show.
Frequently Asked Questions
Does the visitor need to have Wisikard to view my card?
No. Your page opens in the phone’s browser after it’s scanned. Your contact can then view the links or save your contact information.
Does the QR code replace all printed business cards?
Not necessarily. You can use it on its own or place it on a paper business card, a name badge, or a display at your booth. The important thing is to provide a clear path for visitors and an alternative way to share your contact information if scanning isn’t practical.
Prepare your professional profile before the next event and compile your contact information, bio, and links on a single page.